Advanced Esthetics Institute was started out of a love for learning and teaching. Michele Strobel started Advanced Esthetics Institute after having worked in the skin care industry for over 30 years. In 2015, Michele spoke before the House of Representatives during the hearings concerning House Bill 2642. Michele enjoyed being a part of the process of changing the laws for both patients and aestheticians, in Oregon State. Once the law went into effect, it was difficult to find aestheticians with the advanced esthetics license in Oregon. 

Michele needed to hire experienced and competent estheticians with the advanced certification but found very few with the licensure. With a love for learning and teaching, the next step was to add a school to her established business and teach the next generation advanced esthetics.